Sustainability and Fashion
H&M India focuses on using sustainable material for their new festive fashionwear
Kolkata/IBNS: International fashion retailer H&M recently unveiled their India exclusive 2021 festive collection which focuses on using sustainable material for creating fashionwear.
Along with it, they also reiterated their campaign, ‘Brighter Than Ever’, which embodies a message of hope amidst the pandemic situation.
The film campaign brings together popular names such as national award winning actor Rajkumar Rao along with Sanjana Sanghi, Adarsh Gorav and Ishwak Singh.
According to the brand, the cast featured pieces from the conscious range, showcasing garments made from sustainable material such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk, etc.
The collection starts from Rs 699 for kids, from Rs 999 for womenswear and from Rs 1,299 for menswear.
Said Amit Kothari, Head Marketing & Communications - H&M India, “The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious material in the collection.
The collection is available in stores and online.
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