Yamaha Motor India Sales Pvt. Ltd. strengthens the dealer network in Karnataka
One out of the two, will work under the banner of ‘Sunil Mehta Marketing Private Ltd’and is located at 8th Mile, Tumkur Road, Bangalore, Karnataka.
The dealership covers an area of 5700 sq ft area for both sales and service. Further, the second dealership inaugurated in Bangalore, ‘Laxmi International’ is located at Bannerghatta Road in Karnataka.
The same will be spread over an area of 6000 sq ft area for both sales and service.Both the inaugurations were graced by the presence of Masaki Asano, Managing Director and Roy Kurian, Vice President-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd.
These showroomsare designed to provide a complete gamut of Yamaha’s offerings and exhibits an entire range of bikes and scooters from Yamaha including its latest offering 125cc Saluto, Yamaha Fascino,fuel injected FZ Version 2.0, Fazer Version 2.0 and FZ-S version 2.0 (149cc) with Blue Core technology,YZF-R15 version 2.0 (150cc), FZ series (153cc) and SZ series (153cc), Crux (106cc), Alpha, Ray Z and Ray scooter.
The new dealerships come in the backdrop of Yamaha Motor India Sales’ strong performance last year with a 23% sales growth despite a sluggish market. It is expected to further augment sales particularly in Karnataka.
Currently, Yamaha Motor India Sales has more than 1300 touch points across India and plans to spread out and increase its customertouch points to 2,300 by the end of this year.
The growing demand for two-wheelers has prompted Yamaha to boost its dealership network in the city.
Elaborating on the approach, Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd., said“India is a very significant market for us and our plan is to spread out and increase our presence. We have a very strong product line-up that caters to varied customer segments right from women to youth to family. We believe that a strong product portfolio must be supported by a strong distribution system. The opening of new dealerships in Karnataka, especially in Bangalore has indeed strengthened our presence. With these launches we will have 28 authorized dealerships in the state. We expect these initiatives to lead to a proper distribution channel and provision of genuine spare parts and accessories, thereby increasing reliability and customer satisfaction.”
Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd., further added “Karnataka is a very crucial market for the two-wheelers segment in general. InKarnataka, we currently have around 13% market share in the deluxesegment. This fact has a strong influence on our overall marketing strategy. We are focused on consolidating our market share in the 150cc deluxe segment and our new products ‘Saluto’ and ‘Fascino’ will certainly pose a challenge in the 125cc Motorcycle and Scooter segment. The new dealers in Bangaloreas well as our plan to add more dealers in other region by the end of this year will further strengthen our strong dealership set-up. Fully equipped with 3S set up (Sales, Service and Spare Parts), ‘Sunil Mehta Marketing Private Ltd’ in 8th Mile, Tumkur Road and Laxmi International’ in Bannerghatta Roadare all set to offer the best products and service to customers. These dealerships will definitely help us in reaching out to more and more potential customers in Bangalore.”
Yamaha had recently launched its new style icon‘Fascino’, a scooter designed especially for the Indian youth.
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