Whirlpool expands its portfolio with new range of Built-in Kitchen Appliances for Indian customers

The company unveiled a new range of hoods with sleek designs and enhanced features, offering customers a wide variety of 25 models to choose from.

Commenting over the launch of new range of India specific Built-in hoods in India, Sunil D’Souza, MD, Whirlpool of India said, “With the growing demand of Whirlpool’s range of built-in kitchen appliances in India, it was imperative for us to offer professionally crafted European products to the homemakers that not only tops the charts in aesthetics but are equally useful to the Indian needs. The Built-in industry is currently growing at the rate of 25%. We are a crucial player of the industry and we are making a double digit growth every year. We have grown more than 50% since we started our Built-in appliance segment in India.”

Speaking at the launch, Natarajan A., Head- New Business Unit, India said, “With numbers of restaurants, hotels, institutes, hospitals and food line businesses mushrooming in the country, we see a huge scope for growth in commercial appliances segment in India. Currently, the B2B market size of Kitchen equipment in India is INR 1900cr and laundry equipment stands at INR 5000cr. The overall industry is growing at a rate of 10-12 per cent annually. We are currently foraying into the Kitchen equipment market of the commercial industry and eying a total of five per cent market share. Soon, we’ll thrill our partners with an innovative product from Whirlpool in its signatory segment of laundry.”

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