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Tata Motors launches new ‘Hexa Experience Centre’ for customers and enthusiasts

| | Nov 26, 2016, at 08:57 pm
Gurugram, Nov 26 (IBNS):: Tata Motors on Saturday announced an exciting new initiative, for its much-awaited lifestyle vehicle the Tata Hexa, called ‘Hexa Experience Centre’.

Designed for customers to get a first-hand experience of the Tata Hexa’s prowess on and off the road.

The premium set-up is made up of a challenging off-roading course, a customer lounge and a dining area, giving customers an opportunity to take the Hexa to its limits.

Customers also have the opportunity to book the vehicle at the venue, ahead of its launch in January 2017.

The three-day fun-filled event, the ‘Hexa Experience Centre’ will reach out to customers, along with their families, giving them an opportunity to experience and indulge in a host of exciting experiences from Tata Motors and other Tata brands. The Hexa Experience Centre also has a special kids’ zone, a pet adoption zone and other engaging activities.
       
With the first Hexa Experience Centre kicking-off from Gurugram, (EO Huda Gurgaon II, Sector 29), the event will be spread over three-days from Nov 25-27. Similar set-ups are being planned in other metros and towns like Bangalore, Chennai and Hyderabad, serving as an exclusive platform for customers and enthusiasts.

Mayank Pareek, President – Passenger Vehicle Business Unit, Tata Motors said, “Ever since its first showcase, the Tata Hexa has generated a great amount of curiosity and excitement, resulting in an encouraging response for bookings across our dealerships. The spirit of Hexa is all about going out there and doing ‘what it takes’ to deliver an unforgettable experience. Further building on our customer engagement initiatives, we are now launching Hexa Experience Centres that will further enable potential customers, enthusiasts and their families to get up close and personal, with the feature loaded Tata Hexa.”

Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “The Hexa is very capable and we are supremely confident about the performance and abilities of the Vehicle. The ‘Hexa Experience Centre’ provides an opportunity to our discerning customers to experience the sheer width of capabilities of the vehicle, not experienced in a normal Test Drive. Besides trying out the Hexa, customers can also enjoy the attention and hospitality of other Tata Brands with friends and family. Through ‘Hexa Experience Centres’, we plan to excite and enthral our customers across the country, as we gear up for the launch of our flagship product in January 2017.”  

 

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