December 24, 2024 11:36 pm (IST)
SpiceJet, Jet Airways top India's most reputed domestic private airlines list: BlueBytes
New Delhi, July 19 (IBNS): When it comes to flying high in reputation in Indian aviation, national carrier Air India ranks first.
SpiceJet leads in domestic private airlines followed by Jet Airways with a 34% lower Brand Rep Score.
While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader.
Emirates Brand Rep Score was 27% lower than Etihad. BlueBytes in association with TRA Research (both part of the Comniscient Group), released ‘India’s Most Reputed Aviation Brands 2016’- the first in the Reputed series, and is set to launch a monthly report hereon on different sectors.
The study evaluates brand’s Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.
“Reputation is a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid Reputation alone can be the distinguishing feature for Indian Aviation players to stand out from the clutter of the competition,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.
The study was conducted within the aviation industry –21 airline brands that have measurable media coverage in India were selected for the study. BlueBytes tracked all the brands’news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications.
A total of more than 30,000 articles related to different aviation brands were captured in the period between June 15, 2015, and June 16, 2016. In addition to media analysis, the consumer’s perception was also studied. This part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Commanding Respect.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
How to Choose the Best Marriage Loan for Your Wedding Budget
Tue, Dec 24 2024
Want to Retire Early? Use A Retirement Calculator to See How
Tue, Dec 24 2024
Understanding the Various Types of Demat Accounts in India
Tue, Dec 24 2024
Invest in Sugar Stocks: Start Trading Today
Tue, Dec 24 2024
BEL secures Rs 973 crore orders; FY25 order book reaches Rs 9,801 cr
Mon, Dec 23 2024