December 25, 2024 12:56 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Former home secy Ajay Kumar Bhalla appointed Manipur Guv amid ethnic violence resurgence | Five soldiers killed, several injured as Army truck falls into Poonch gorge | Allu Arjun quizzed by police in Pushpa 2 stampede case | Wanted Indian drug smuggler killed in the US | Congress leader files complaint against Allu Arjun for 'insulting police' in Pushpa 2: The Rule | Ahead of Jaishankar's US visit, foreign secretary Vikram Misri meets top US diplomats | India refrains from commenting on extradition request for ousted Bengladeshi PM Sheikh Hasina | I don't blame Allu Arjun, ready to withdraw case: Pushpa 2 stampede victim's husband | Indian New Wave Cinema Architect Shyam Benegal dies at age 90 | Cylinder blast at a temple in Karnataka's Hubbali injures nine people

Singapore Airlines signs first marketing collaboration memorandum with Tourism Malaysia

| | Mar 10, 2016, at 10:10 pm
Singapore City, Mar 10 (IBNS) Singapore Airlines (SIA) and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first-ever Marketing Collaboration Memorandum.

The two-year partnership was signed at ITB Berlin 2016, witnessed by Hon. Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture, Malaysia, Dato’ Zulkifli Adnan, Ambassador of Malaysia to Germany and Jai S Sohan, Ambassador of the Republic of Singapore to Germany.

It will take effect from Apr 1 and will see the two parties jointly explore and implement activities to promote tourist traffic to Malaysia through the Singapore hub from 14 key inbound markets, by way of SIA and SilkAir’s services.

SIA and Tourism Malaysia have agreed to cooperate on advertising and promotional campaigns, as well as familiarisation programmes for travel trade and media, among other initiatives.

“We are thrilled to be working with Tourism Malaysia to boost air travel into Malaysia. Singapore Airlines and SilkAir together serve nearly 100 destinations in 35 countries, making us well positioned to support the development of tourism in Malaysia and the broader ASEAN region as a whole. We look forward to offering more customers the opportunity to discover Malaysia’s unique culture and heritage, as well as its world-renowned cuisine,” said Singapore Airlines’ Divisional Vice President Sales and Marketing, Foo Chai Woo.

“Tourism Malaysia is proud to associate with Singapore Airlines to provide convenient access to the varied and unique tourist attractions of Malaysia within a short flight from Singapore. In particular Borneo (Sabah & Sarawak), Langkawi, Penang and East Coast of Malaysia,” said the Director General of Tourism Malaysia, Datuk Seri Mirza Mohammad Taiyab.

SIA and SilkAir currently operate a total of 111 flights per week to five destinations in Malaysia from Singapore.

 

Image: Wikimedia Commons

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.