ShopClues announces the exclusive brand launch of premier consumer durables brand NYC on its platform

NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYC plans to introduce some of its flagship creations to the Indian consumer.

With its first product, FHD3200 MV HD Ready LED TV, NYC aims to venture into the Indian market with a promise of excellent quality at affordable prices. The elegant LED TV sports a sleek and slim design with an HD ready resolution of 1920x1080, taking the experience of watching television to a whole new level. This new-generation device is available only on ShopClues at an attractive price of Rs. 10,790. With this launch, ShopClues further underlines its commitment to offering its shoppers the largest assortment of high quality products at unmatched price points.

At the launch of NYC, Radhika Ghai Aggarwal, Chief Business Officer said, “A popular name in homes, NYC has decided to enter the Indian market with ShopClues as its exclusive online partner thanks to our wide reach and popularity. We’re certain that this association will be a tremendous success and will be appreciated by our shopper base. This collaboration is another testimony of our constant efforts in bringing products that offer consumers an unmatched blend of great looks, features and an overall enhanced experience. ”

Balram Garg, Director, NYC said, “Our wide-ranging consumer electronic products are designed exactly to match the preferences of the ShopClues consumer base. We have carefully studied the Indian market to bring forward this exceptional TV set and make it available at an irresistible price point. NYC is delighted to partner with the largest Indian managed marketplace and we look forward to penetrating the pan-Indian market with the help of the immense popularity and recognition that ShopClues has garnered over time.”