Shell Lubricants launches Shell Rimula APDEO

The product launch is an extension to the existing portfolio; it targets the economy ‘Value for Money’ segment across India with affordable pricing without compromising on the quality and performance. Its applications include variety of vehicles and machinery like older trucks, jeeps, buses, SUVs, pump sets, generator sets, tractors as well as three-wheeler engines. 

 

Speaking on the occasion, Nitin Prasad, Managing Director, Shell Lubricants India said, “At Shell Lubricants, we constantly review and re-invent the way we look at our products, their applications and the needs of our patrons. Our focus is to reach out to our consumers with products that appeal to their most functional requirements like performance, profitability and productivity. Shell Rimula APDEO CF 20W40 is another testimony of this innovative culture. The idea behind this product is to come up with a one-stop solution to lubrication needs of a plethora of equipment and vehicles.”

 

According to a 2014 report by the National Transport Development Policy Committee (NTDPC), the demand for road-based transport services has dramatically accelerated following the economic liberalization. Keeping this in view, a product like Shell Rimula APDEO acts as a multi-purpose solution that serves the lubrication demands of customers across vehicle and equipment segments. Ensuring greater durability and savings through better protection and performance are the major USPs of the product.

 

The product is available in packs of 1 ltr, 3.5 ltr, 5 ltr and 55 ltrs in 42 markets across India focusing majorly on states of Gujarat, Uttar Pradesh, Madhya Pradesh and Andhra Pradesh. The 3.5 ltr pack is priced at INR 190/liter.