October 20, 2026 09:01 pm (IST)
Follow us:
Ripple Fragrances consolidates its position in air car market
Kolkata, May 23 (IBNS): Ripple Fragrances the spatial fragrance division of NR Group (makers of Cycle Pure Agarbathies), on Monday announced its plans to strengthen its position in the air care market.
As part of the reinforcement strategy Ripple Fragrances has reintroduced it’s all new functional air care brand Lia. It will take on the air care market with an all new design, packaging and brand proposition.
The new brand expression is centered on the theme “Magic of Fragrance” and the new packaging has been designed by celebrated designer Neil Foley.
Speaking about the strengthening its position, Kiran Ranga, Managing Director, Ripple Fragrances said, “At Ripple we have a legacy of creating strong fragrance brands. Our flagship brand IRIS is a market leader in feel good home fragrance category. The revamp and re-launch of Lia is a natural progression to replicate the success in the functional air care market.”
“The preferences of Indian customers are changing at a very fast pace. They are looking for superior products that enhance their lifestyle. We are confident that the all new Lia will satiate our customers’ quest for superior air care products," added Ranga.
The occasion was also marked by the introduction of Lia’s new range of room fresheners in fragrances of Lavender, Jasmine, Chandanam, Rose and Sea Shore.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Onion prices set to get relief? Centre sends 440 tonnes to Tripura ahead of festive season
Fri, Oct 16 2026
12 nations turn to Bengal: ICC hosts diplomats in Kolkata to explore trade and investment opportunities
Thu, Oct 15 2026
Hyundai announces $15.5 billion India investment plan through 2032: Here's what's coming
Wed, Oct 14 2026
Modi, Anita Anand discuss trade, defence and energy as India-Canada ties gain momentum
Wed, Oct 14 2026
Government approves Fairfax Financial as strategic buyer for 60.72% stake in IDBI Bank
Wed, Oct 14 2026