December 25, 2024 06:26 pm (IST)
Mercedes-Benz India plans to expand its retail footprint with pop-up stores
Mumbai, May 5 (IBNS): In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores.
One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa.
For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers, an official release claimed.
The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level.
The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns.
These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets.
These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.
Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”
Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
How to Choose the Best Marriage Loan for Your Wedding Budget
Tue, Dec 24 2024
Want to Retire Early? Use A Retirement Calculator to See How
Tue, Dec 24 2024
Understanding the Various Types of Demat Accounts in India
Tue, Dec 24 2024
Invest in Sugar Stocks: Start Trading Today
Tue, Dec 24 2024
BEL secures Rs 973 crore orders; FY25 order book reaches Rs 9,801 cr
Mon, Dec 23 2024