Maruti Suzuki expands the Celerio family, adds bold, sporty and trendy CelerioX
New Delhi, Dec 1 (IBNS): Maruti Suzuki India on Friday launched the bold, sporty and trendy CelerioX, which will excite the young, progressive and aspirational buyers.
CelerioX sports an aerodynamic design and features a newly designed X-theme based graphic around the grille in front. Protective cladding on side body and rear bumper and skid plate details on rear, complete the aggressive look.
Use of high gloss black accentuation on tastefully designed details like grille, fog garnish, clads, roof garnish and interior accents makes an upfront style statement. The blacked out B-pillar is another trendy inclusion to the overall package.
With the all-new CelerioX, Maruti Suzuki is confident that this would give a big boost to the brand Celerio, a synonym of modern and progressive design and technology. Maruti Suzuki has sold over 300,000 units of Celerio in India so far.
Introducing CelerioX, R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Celerio has successfully carved a unique position for itself in the competitive compact car segment. With CelerioX, Maruti Suzuki aims to give this well-accepted model a bold, stylish and sporty makeover as per the changing preferences of young and social savvy consumers. We are confident that CelerioX will enhance the brand and bring in younger customers.”
CelerioX is designed for car enthusiasts who love to flaunt their individuality through their cars. Launched in 2014, brand Celerio was the first Indian car with the revolutionary Auto Gear Shift (AGS) technology. The all-new CelerioX will also have the auto gear shift option in all its variants.
CelerioX comes with all new Paprika Orange as its signature colour. The colour is reminiscent of the youthful energy and symbolizes sportiness. The solid colour married with matte and glossy black help define the character lines and bring out the product character sharply. The customers will get to choose more colours for CelerioX, which include: Arctic White, Glistening Grey, Caffeine Brown and Torque Blue.
The new all black interiors with white accents bring the sportier edge into the interior, perfectly complementing the exterior. The black seat trims are spiced with Orange accents to heighten the sporty character of the vehicle.
CelerioX comes with standard driver-side airbag. It is also equipped with a driver side seat belt reminder, an important part of the safety package. This will encourage use of seat belts. Passenger air bags and ABS are offered as an optional variant across all trims.
Recently, Maruti Suzuki launched the new Celerio with a new front fascia and refreshed interiors. Now, CelerioX will further strength the family.
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