Kotak Mahindra Bank launches debit cards with artworks by Seema Kohli
Kolkata, Feb 18 (IBNS): Kotak Mahindra Bank (Kotak) on Monday introduced a series of ten distinctive image debit cards featuring exclusive artworks by Seema Kohli – a renowned contemporary Indian artist.
Seema Kohli is globally accredited for her unique style of etchings, drawings, murals, installations and sculptures.
Her work revolves around the feminine form and explores various aspects of womanhood, right from her beauty, intellect and courage to ambition, dreams and realities.
The special edition debit cards with artworks by Seema Kohli, curated by Trinity Arts, have been designed especially for Kotak Silk customers. Customers can choose from a collection of ten unique Seema Kohli designs displayed on the Kotak MyImage Gallery - http://kotak.com/myimagecard/.
The card designs feature an intricate world of feminism, perpetual change, order, strength and fragility, colors and rhythm, melody and exuberance as well as myths and legends.
Seema Kohli said, “Through this exclusive association with Kotak Mahindra Bank, art lovers from across the country can now own an artwork of their choice. It’s a unique opportunity for me, an artist who has always believed that art cannot be confined to any boundaries - as it is not about the canvas it occupies, but the vision it evokes. Having had the honour of building installations and art murals several feet in size, it is indeed a pleasure to see my artworks adorn a 2” by 3” canvas of a debit card. This partnership is a unique blend of art with banking.”
Puneet Kapoor, Senior Executive Vice President, Kotak Mahindra Bank said, “We follow a customer-centric approach with a focus on introducing distinctive and customised products that appeal to a cross-section of our customers. Kotak Silk is a savings account programme designed especially for women. Seema Kohli is one of India’s most versatile and celebrated artists with a loyal fan following and we are pleased to be able to offer our customers a unique opportunity to own a Seema Kohli masterpiece on their debit cards.”
Elizabeth Venkataraman, Executive Vice President - Marketing, Kotak Mahindra Bank said, “We are seeing a growing interest in art in the country – people who understand, value and appreciate art. But not everyone has the ability to own an artwork of their favourite artist. Through this initiative, our customers can choose their preferred Seema Kohli creation which they can carry with them all the time.”
In 2018, Kotak introduced special edition debit cards featuring the artworks of Paresh Maity and in 2019, the bank has added Seema Kohli’s works to its Art in 2” X 3” Canvas Initiative.
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