HDFC Bank launches SmartUp for start-ups

SmartUp was launched in association with Zone Startups India, a start-up accelerator in Mumbai.

SmartUp is tailored to meet all the requirements of a start-up, offering banking and payment solutions, along with advisory and forex services.

"We believe start-ups in India need partners, who will be with them right from the start of their entrepreneurial journey, creating solutions that evolve as the company grows. This offering has been created after working with them to understand their requirements and will be available across India, even in tier 2 and 3 cities which are emerging as startup hubs. SmartUp for start-ups is a complete banking solution created by HDFC Bank. It not only provides the basic banking transactions, but also valuable services like advisory services, forex and payment solutions," Smita Bhagat, Branch Banking Head – North & West and Co-Head, eCommerce, HDFC Bank.

“We are happy to be a part of the launch of SmartUp, a bespoke banking solution for start-ups launched by HDFC Bank. To drive the entrepreneurial spirit and growth, start-ups, particularly at the initial stages, need a tailored banking solution and SmartUp meets their requirements," Ajay Ramasubramaniam, Director - Zone Startup India.