December 25, 2024 01:13 pm (IST)
HDFC Bank launches Dhanchayat in West Bengal
Kolkata, Sept 4, (IBNS): HDFC Bank Ltd. on Friday launched 'Dhanchayat' in Kolkata for the state of West Bengal.
'Dhanchayat’ is an educational film created by the bank to raise awareness on the dangers of borrowing money from the unorganised sector, particularly in rural areas. This film has been launched under the aegis of Swachch Banking, the Bank’s latest CSR initiative.
Swachh Banking aims to create a better understanding about clean and convenient banking available through the organised sector. Through the film, the bank will showcase to the rural population the importance of transparency in financial dealings as also the dignity and self-respect of the individual in the borrowing process.
In Kolkata, the van was flagged-off by Atul Barve, branch banking head – East, HDFC Bank in the presence of other senior Bank officials.
West Bengal is the ninth state where the bank is rolling out this initiative. So far it has been launched in Maharashtra, Punjab, Tamil Nadu, Chhattisgarh, Odisha, Gujarat, Uttar Pradesh and Karnataka. The vans will cover 115 villages in the Howrah, Hooghly, Burdwan, Mednipur, Bankura, 24 Parganas (N) and Dakshin Dinajpur districts of the state.
The national launch of Dhanchayat took place in Mumbai, with the first van being flagged off by Aditya Puri, MD, HDFC Bank and Paresh Sukthankar, Deputy MD, from the Bank’s headquarters. HDFC Bank-branded Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. The vans will stop at assembly points such as haats, bazaars, melas and village panchayats.
At a national level, the bank will cover 5000 villages in phase 1, encouraging the local populace to join the organized banking sector in line with the government’s vision for financial inclusion. The vans will also have micro-ATMs with biometric facility fitted in them to enable instant e-KYC and Re-KYC using Aadhar.
Speaking at the launch event in Kolkata, Atul Barve, Branch Banking Head - East, HDFC Bank said, “At HDFC Bank, we believe that to create real financial inclusion, we need to go beyond merely providing financial access. Our Board-mandated objective to support inclusive growth cannot be achieved in an environment where misinformation and a lack of familiarity with organized finance is pushing people towards unorganized sources of finance. Through Dhanchayat we hope to change this.”
Swachh Banking aims to create a better understanding about clean and convenient banking available through the organised sector. Through the film, the bank will showcase to the rural population the importance of transparency in financial dealings as also the dignity and self-respect of the individual in the borrowing process.
In Kolkata, the van was flagged-off by Atul Barve, branch banking head – East, HDFC Bank in the presence of other senior Bank officials.
West Bengal is the ninth state where the bank is rolling out this initiative. So far it has been launched in Maharashtra, Punjab, Tamil Nadu, Chhattisgarh, Odisha, Gujarat, Uttar Pradesh and Karnataka. The vans will cover 115 villages in the Howrah, Hooghly, Burdwan, Mednipur, Bankura, 24 Parganas (N) and Dakshin Dinajpur districts of the state.
The national launch of Dhanchayat took place in Mumbai, with the first van being flagged off by Aditya Puri, MD, HDFC Bank and Paresh Sukthankar, Deputy MD, from the Bank’s headquarters. HDFC Bank-branded Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. The vans will stop at assembly points such as haats, bazaars, melas and village panchayats.
At a national level, the bank will cover 5000 villages in phase 1, encouraging the local populace to join the organized banking sector in line with the government’s vision for financial inclusion. The vans will also have micro-ATMs with biometric facility fitted in them to enable instant e-KYC and Re-KYC using Aadhar.
Speaking at the launch event in Kolkata, Atul Barve, Branch Banking Head - East, HDFC Bank said, “At HDFC Bank, we believe that to create real financial inclusion, we need to go beyond merely providing financial access. Our Board-mandated objective to support inclusive growth cannot be achieved in an environment where misinformation and a lack of familiarity with organized finance is pushing people towards unorganized sources of finance. Through Dhanchayat we hope to change this.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
How to Choose the Best Marriage Loan for Your Wedding Budget
Tue, Dec 24 2024
Want to Retire Early? Use A Retirement Calculator to See How
Tue, Dec 24 2024
Understanding the Various Types of Demat Accounts in India
Tue, Dec 24 2024
Invest in Sugar Stocks: Start Trading Today
Tue, Dec 24 2024
BEL secures Rs 973 crore orders; FY25 order book reaches Rs 9,801 cr
Mon, Dec 23 2024