Datsun hits the crossover trail

The Datsun GO-cross concept is the cool crossover that brings a new sense of style, adventure and fun to the Datsun line-up. It was specially created to meet the needs and preferences of a new generation of drivers – young, ambitious, fun-loving people who are moving towards their dreams and next stage of their lives. They want the freedom and opportunity that a car ownership provides. They want a vehicle that reflects their personality and aspirations, and fits their lifestyle.

Just like these drivers, the Datsun GO-cross Concept had spirit and a sense of adventure. It can deal with the day-today routine and still have plenty of energy for holiday or weekend fun. It can handle city lifestyle easily, but it also loves the great outdoors.

The new concept, already the second one from the brand Datsun redi-GO Concept presented in February 2014, hints at a possible direction of Datsun GO/GO+ family range expansion in high-growth markets. If it were to go onto production, Datsun GO-cross Concept would effectively create a new segment in its market and attract a new audience to the legendary brand.

Fusing distinctly modern design elements with Datsun’s hallmark design language, the GO-cross builds on the acclaimed Datsun GO+ family three-row MPV. In this way, it follows Datsun’s philosophy of designing cars to answer specific market needs at an attractive price.

Designed by a dedicated Datsun team in Japan, the Datsun GO-cross Concept clearly sets itself apart from the Datsun GO+ event though both share the same platform.

“Our challenge was to create an unmistakable crossover which kept some iconic design cues from the Datsun GO+ yet, at the same time, was distinctly different. The Datsun GO-cross Concept is proof positive that Datsun’s design language is consistent yet flexible enough to shape every kind of vehicle,” said Koli Nagano, executive Design Director, Datsun.