Ahead of its launch, Tata Motors to roll-out an aggressive marketing activation - NEXON Skill Arena

With the first arena being hosted in Kolkata on Sept 16 and 17, this activity has been designed for a first-hand experience of the NEXON’s power, versatility and other exceptional capabilities.

This platform, will also provide customers with the opportunity to book the bold and sporty SUV, ahead of its launch on Jan  21.

The NEXON Skill Arena will be held at Aquatic Waterpark Ground, Kouchpukur, Kolkata and will be attended by the company’s existing and prospective customers. The NEXON Skill Arena comprises of four zones; Explore, Skills Arena, Fun and Test Drive. Each of these zones give customers an opportunity to get up-close with the NEXON and experience its capabilities.

Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “Our 4th product on the company’s ‘Impact Design’ philosophy, the Tata Nexon brings global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. With all class leading features under one hood, we are supremely confident about the performance and capabilities of the NEXON. And that is why, even ahead of its launch, we have rolled out an exciting platform – NEXON Skill Arena to enable our customer to come and experience this dynamic SUV. Through such innovative formats, our focus is to help our customers touch, feel and experience the product which in turn would enhance the customer purchase experience and further strengthen the brand perception.”

The specially curated Skill Arena will offer exciting obstacle courses like the alternate wheel balancing, slalom through traffic cones, parallel parking, driving on rumblers and tilted ramps. Each challenge has been designed to test the power, stability and the driving experience of the NEXON. This entire experience is gamified where customers get an opportunity to showcase their driving skills