April 15, 2026 12:59 am (IST)
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Aditya Birla Fashion signs exclusive deal with UK-based designer brand Simon Carter
Mumbai, May 13 (IBNS) India’s leading apparel and retail company Aditya Birla Fashion and Retail Limited (formerly known as Pantaloons Fashion & Retail Limited) (ABFRL) announced on Friday that it has signed an exclusive deal to bring the Simon Carter designer wear brand into the country.
Simon Carter is a London-based designer brand with a quirky English touch and retailed in some of the most exclusive department stores and independent outlets in 40 countries around the world including Liberty, Bloomingdales USA, Seibu Japan, Brown Thomas Ireland, and David Jones Australia.
Simon Carter began his career in 1985 with a wholesale business, going on to open his first store in London's famous Regents St. He was named the ‘Most stylish Man of the Year 2015’, while the brand was named the ‘Menswear Brand of the Year 2013’.
Pranab Barua, Business Head, Apparel & Retail Business, The Aditya Birla Group, said “We are delighted to join hands with Simon Carter. This deal was part of our strategic intent to grow our international portfolio and this new relationship with Simon Carter will bring London’s high fashion to the Indian market.”
He also said, “We plan to launch Simon Carter exclusive stores across the three top metros of Mumbai, Delhi and Bangalore. The brand will offer complete ensemble solutions ranging from formal wear to casual wear that will excite the most discerning Indian consumers”.
Simon Carter, Creative Director, said, "I am delighted to be partnering with the Aditya Birla Group for the highly important Indian market. We have worked together for a number of years and they are perfectly placed to use their expertise and resources to bring my brand to the Indian customer".
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