Taco Bell launches its first 'All-Digital' restaurant in Kolkata
Kolkata/IBNS: Taco Bell, a Mexican-inspired restaurant brand, launched its first-ever fully digital restaurant at Kolkata's Park Street on Monday.
The multinational chain said in a press release that its first-ever “All-Digital” restaurant in the city is a first of its kind for Taco Bell, India.
A marriage of tech and tacos, the restaurant features three digital kiosks, inviting consumers to order their Mexican-inspired favorites ranging from tacos and burritos to epic specialties and combos.
Harneet Singh Rajpal, CEO, Burman Hospitality Private Ltd, Taco Bell’s exclusive franchise partner in India, said on the launch, "We are thrilled to broaden our presence in Kolkata with the introduction of our very first all-digital restaurant in Park Street.
"This milestone not only marks the commencement of our digital journey but also resonates seamlessly with the preferences of our tech-savvy Gen Z audience."
The new digital experience would make every restaurant visit memorable for all our customers, he added.
The restaurant is situated on the first floor of Bangur BFL Estate East Gate, 31, Park Street.
Operating from 11 a.m. to 11 p.m., this latest location scales accessibility and enjoyment throughout the entire week.
The extensive menu offers signature vegetarian and non-vegetarian dishes and combos such as crunchy tacos, soft tacos, naked chicken tacos, chalupas, 7-layer burritos, and quesadillas.
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