ITC sets up Rs 150 crores COVID Contingency Fund for the vulnerable

"Over the past few weeks several initiatives have been implemented in response to the crisis. We are now happy to announce that ITC is setting up a Contingency Fund of Rs 150 crore to address and manage the challenges arising out of this adversity," it said in a release.

"This fund will be utilised primarily to provide relief to the vulnerable and most needy sections of society who have been harshly impacted by the pandemic and have faced significant disruption in their livelihoods. In addition, the fund will collaborate with District Authorities to provide assistance to the district health and rural healthcare eco-system that reaches out to the weakest sections of society," it said.

"Further, it is also envisaged that the resources under this fund will be channelised towards the protection and well-being of the ground forces who are doing commendable work to reach medicines, groceries, other essential goods, sourcing of agri-commodities and so on for people across the country during the lockdown, by providing protective personal gear and hygiene products to such frontline warriors."

ITC said it has geared its value-chain to lend support to the Government in its efforts to fight this threat to the people of India.

"In these trying times, it is critical to ensure adequate availability of essential food and hygiene products in the country. We are working with state authorities and local administration to ensure that manufacturing and distribution activities continue uninterrupted with bare minimum people," it said.