Flipkart partners with FICCI to conduct workshops for MSMEs across India to help them grow their business

Starting with Ahmedabad on Nov 21, Flipkart and FICCI will host a series of workshops on the theme of ‘Winning big with e-commerce,’ wherein MSMEs can understand how the e-commerce marketplace can help them build their businesses and increase brand visibility.

India is home to over 60 million micro, small and medium-sized enterprises, which contribute close to 30% of the country’s GDP and are crucial drivers of job creation and economic growth.

The developing e-commerce industry provides a new business opportunity for these entrepreneurs, many of whom are unfamiliar with how to sell online and do not get a chance to regularly interact with online marketplaces to clear their doubts. Flipkart and FICCI’s workshops are designed to address these two pain points.

Flipkart representatives will advise attendees on e-commerce specific accounting and taxation issues, access to capital, how to identify new opportunities, the importance of brand building online, how to build and scale their brands, and supply chain management and inventory planning for e-commerce.

Through these workshops, MSMEs will learn more about how to expand beyond their physical brick-and-mortar presence to a pan-India customer base of over 200 million.

Flipkart aims to host over 10 such events to begin with, across cities such as Bhubaneshwar, Chandigarh, Guwahati, Nagpur and more.

“Flipkart has always been committed to empowering MSMEs and domestic manufacturers to succeed in India. As a homegrown company, we know that MSMEs play a key role in job creation and India’s economic development, and we understand the importance of giving these businesses an avenue for sustained, faster growth. We have a mission to democratize e-commerce in India supported by innovation and technology and create lasting benefits in the country. We aim to create a robust ecosystem to enable this growth, and familiarizing and supporting MSMEs with the benefits of e-commerce is an essential step in this direction. We look forward to partnering lakhs of MSMEs and bring them into the e-commerce fold over the coming months,” said Kalyan Krishnamurthy, CEO - Flipkart Group.

“MSMEs are one of the key drivers of India’s economic growth; they contribute significantly to the country’s growth, through developing manufacturing and local employment. The development of this sector is a key focus area for the Government of India, as is the strengthening of the digital economy. E-commerce has the potential to serve both these aims, and transform the MSME sector. We are pleased to work alongside Flipkart in this initiative, and we are confident of its benefits to MSMEs across India,” said Rajiv Vastupal, Immediate Past Chairman, FICCI Gujarat State Council.