Funding boost to entice Indian cricket fans to Australia
Melbourne: Tourism Australia has received a $5 million funding boost to promote the upcoming ICC T20 Cricket World Cup being held in Australia for the first time next year, to fans in India.
More than one million spectators from around Australia and the world are expected to attend this significant sporting event, which will be played as two standalone tournaments for women and men, delivering significant benefits to the tourism industry and broader economy.
Federal Minister for Tourism Simon Birmingham said the funds would be used for marketing activities to drive visitation to both tournaments, as well as increase Australia’s broader destination appeal in India.
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