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Changing Craft of Political Campaigns in India: Medium As the Message

Changing Craft of Political Campaigns in India: Medium As the Message

May 25, 2024, at 12:30 am

Both politics and communication are as old as human existence. From cave paintings to smart phones, the medium has evolved and so also the art of messaging. Much before mobiles with the internet became ubiquitous, Marshall McLuhan came up with his famous ‘Medium is the Message’ dictum, meaning it is the medium rather than content which defines the way we experience the world.

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