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Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Aditya Birla Group forays into Rs 6.7 trn Indian jewellery retail market with 'Indriya'

Jul 27, 2024, at 06:42 pm

Mumbai/IBNS: The Aditya Birla Group on Friday (July 26) ventured into the rapidly expanding Rs 6.7 trillion Indian jewellery retail market with the launch of its in-house jewellery brand 'Indriya'.