Micromax wins BCCI winning bid for title sponsorship
The Marketing Committee of the BCCI met at the Cricket Centre, Mumbai, earlier Thursday, to receive the bids made for Title Sponsorship of International Series and Domestic Tournaments to be played in India in the 2014-15 season.
The winning bid for the Title Sponsorship Rights in the 2014-15 season was made by Micromax Informatics Ltd, for a fee of ` 18,01,80,000.
"The BCCI welcomes Micromax Informatics Ltd as a partner for the 2014-15 season. The forthcoming series between India and the West Indies will feature some exciting cricket. There will be plenty of action in the domestic competitions as well. We have no doubt that it will be a fruitful association," Sanjay Patel, Hony. Secretary, BCCI, said.
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