Khaleef secures exclusive 4-year ICC Digital Clips Rights Deal in Pakistan
The ICC confirmed Khaleef’s appointment as the successful bidder for the exclusive digital clip rights in Pakistan.
As part of the agreement, Khaleef will be exclusively publishing near- -live in-match video clips along with pre-match previews & post-match short form clipped highlights and live score updates across all of the Khaleef branded web portals, mobile applications and SMS/MMS platforms.
The four-year deal allows Khaleef exclusivity in Pakistan over digital clips from ICC events including ICC World Twenty20 India 2016, ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier, ICC Women’s World Twenty20 2018 and the ICC Cricket World Cup 2019.
Established in 2010, Khaleef has grown to acquire the biggest share of the expat subscribers of value added services in the MENA region. Based in Pakistan with its subsidiary in Dubai, United Arab Emirates (UAE), Khaleef has emerged as an innovative and state-of-the-art player in the mobile VAS markets of Pakistan and Middle East.
Ahmed Hanif, the Chief Executive Officer (CEO) of Khaleef, said at the eve of signing the ICC deal, “We are extremely proud of becoming the exclusive ICC digital clip rights licensee in Pakistan and we hope to materialize on this deal by expanding our reach in the market. We will work with our valued telecom partners to provide our subscribers with the premium ICC content especially the short-form video content on mobile platforms.”
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