CEAT signs 3-year bat endorsement deal with Suresh Raina
Raina, the only Indian cricketer to score a century in all three formats of international cricket,will be seen playing all the versions of the game with a bat prominently displaying the CEAT logo.The association has been facilitated by IOS Sports and Entertainment Pvt Ltdwhich manages Raina exclusively.
Currently part of the Indian Cricket team for T-20 and ODI series against South Africa, Raina, will be using the CEAT logo on his bat in the series commencing from Oct 2 in Dharamsala.
Commenting on the deal,Anant Goenka, MD, CEAT Ltd said, “Weare very excited to get Suresh Raina on board to represent the CEAT brand during cricket matches. We have strategically zeroed in on Raina, considering he is one of the youngest and most dynamic players ofthe Indian cricket team. He is a greatfit for our brand because he personifies the dependability, passion and energy that CEAT stands for.”
On beginning his new association, Suresh Raina said, “It
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