Ranveer Singh to endorse JACK&JONES
To kick-start the campaign, the brand and Ranveer have released a song titled Don't Hold Back.
What's unique is that the track has been entirely written and sung by Ranveer himself.
Ranveer will also perform live, as he raps his new single at the Linking Road store at 3:30 pm on Friday.
Two hundred lucky customers will get a chance to dump their old denims and get a new JACK&JONES denims for free.
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