Madhuri Dixit Nene launches her clothing line Madz

The first line under this venture is the DWM (Dance With Madhuri) Sports Apparel Line designed keeping dancers and athletes in mind. Like DWM, this too, is a brainchild of Madhuri’s husband Sriram Nene.

Madz is all about access to designs by Madhuri (art inspired by her experiences and learning on the sets of Bollywood), which are engineered by her team to be the softest, most luxurious and highest quality clothing you will ever wear. Each t-shirt wears a story of the place its design was born.

Madhuri Dixit Nene said, "Madz and Timeless were two concepts which seemed to fit who I am. For Madz, we wanted to create a pret line of clothing that epitomised my approach to life: outstanding quality, great values, and good for everyone.”

Dr Sriram Nene added, "The DWM shirts are engineered to be great for dancing and workouts. We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/ working out.We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. Madz is all about looking good, feeling good and being part of something. Live the life you always wanted to live!”