Indipop singer Anamika launches her new song ‘Ferrareee’

The lyrics of the song have been written by Anamika herself while the music is composed by Mixsingh, a popular music director and producer who has given a number of Punjabi hits to the Punjabi Music Industry. Produced by KOCO7, Anamika’s own production house and co-produced by PRIVE, the music video features Amit Bhasin and Zoya Afroz as the main leads.

Amit’s styling and outfits is being done by Sanjeev Bijli while Anamika’s by Aarti Bhasin. The music video is powered by A3 Charge while the choreographer is Alex Badad. The song is also being done in Arabic and Spanish in Anamika’s versatile vocals. The concept behind conceiving the Song is that the FERRAREEE brand is larger than life and so is the artist's vision.

Speaking at the launch of her music video at PVR Director’s Cut, Vasant Kunj, New Delhi, a venue synonymous with hosting events and special occasions, Anamika said, ”I have always been at ease with all kinds of music- be it pop, classical, qawwali, devotional, patriotic, filmy, folk, rap or western but Urban Punjabi is a genre that I wanted to experiment.

"Since this genre is the in-thing and gaining wide popularity among the masses especially the youth, I decided it was time to announce my foray into this genre as one’s fan following just multiplies”.

Participating in the music video as the main lead, Dr. Amit Bhasin, a leading celebrity Cosmetologist and Dermatologist by profession but who dawns a multifaceted personality said, “Though I have walked the ramp and modelled for some brands, I would be participating in a music video for the first time. My profession is also about glamour as it helps people become classier, ambitious, flamboyant and being their best after the treatment”.