Ad guru Alyque Padamsee dead at 90
Mumbai, Nov 17 (IBNS) :Ad guru and actor, Alyque Padamsee, died in Mumbai on Saturday morning. He was 90, reports said. Widely called the "Brand Father of Indian Advertising", Padamsee also served as the head of Lintas India. He made it one of the top advertising agencies in India. He was a recipient of Padmasree award.
He was the man behind some of the most popular advertisements of India, by developing characters and campaigns such as the Liril girl, Hamara Baja, MRF muscle man, and others. He was also felicitated as the "Advertising Man of the Century" by The Advertising Club in Mumbai, a Padmashree in 2000 and a Sangeet Natak Akademi Tagore Ratna in 2012.
He was also known for his role as Muhammad Ali Jinnah in Richard Attenborough’s Oscar winning film ‘Gandhi’ released in 1982.
Padamsee was known for his theatre productions such as 'Evita', 'Jesus Christ Superstar' and 'Tuglaq'.
He made his stage debut at the age of 7 in 'Merchant of Venice', a William Shakespeare play, directed by his brother Bobby Padamsee.
The first play that he directed was 'Taming of The Shrew'.
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