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Wrogn arrives in Mumbai

| | Apr 06, 2016, at 12:32 am
Mumbai, Apr 5 (IBNS): Wrogn curated by Indian Test skipper Virat Kohli and founded by Universal Sportsbiz (USPL), has made its debut in Mumbai with the launch of the brand’s second standalone store in India - at Phoenix Marketcity, Kurla.

Following close on the heels of the store launch in Hyderabad, expansion plans for the brand include another store in New Delhi soon.

Speaking about the brand’s latest foray in Mumbai, Anjana Reddy, Founder and CEO of USPL said, “Mumbai is the ‘home of cricket’ in India, so a brand curated by Virat Kohli who is well on his way to achieving legendry status would feel completely at home. She further added, “from a business perspective, this store is the latest move in our expansion plan to ensure the presence of Wrogn at multiple touchpoints, both on-ground and online. We are certain that this store will bring us closer to our consumers and help them experience the brand like never before.”

The new Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,100 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of semi-formal shirts, t-shirts, trousers and denims.

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