Tanishq adorns Goddess Durga idol with jewellery

Kolkata’s most popular Ekdalia Evergreen club will see the idol adorn the specially designed Tanishq jewellery during the five days of the festive period from Sept 27 to Oct 3.

The gold jewellery crafted for the idol reflects the eternal beauty combined with the empowering nature of Goddess Durga.

"Tanishq as a jeweller understands region specific jewellery requirements and has always been in the forefront of introducing jewellery collections which reflects Indian tradition and culture. Tanishq celebrates Durga Puja this year by creating larger than life jewellery pieces devoting months of dedicated work and research. The intricate jewellery is crafted in 7.7 kgs of pure 22 karat and 18 Karat Gold with Jaipur Kundan work re-created with Bengali aesthetics. The jewellery pieces are designed for Goddess Durga, Goddess laxmi, Goddess Saraswati, Lord Kartikey and Lord Ganesha . It is inspired from the divine and pure Lotus flower. Lotus being the most sacred flower, has a great significance during the Pujo celebrations. The powerful image and spiritual symbol of the flower is incorporated in the design of the jewellery representing purity," the company said in a statement.

Speaking on the occasion, Rajeshwari Srinivasan, Associate Vice President and Regional Business Head of East, Titan Company Limited said, “Tanishq continues to celebrate the festive spirit of Durga Puja and carries forward Tanishq’s Promise of Purity. We started the association last year and we wish to take forward this tradition yet again this year.  It was a huge challenge for us to create life size ornaments for the idol. Tanishq aims to drive relevance for gold across consumer categories and life stages and has designed jewellery for Maa Durga keeping the spirit of Durga Puja in mind.”

Revathi Kant, Assistant Vice President, Design & Innovation, Jewellery Division, Titan Company Limited said, “At Tanishq we believe in extensive research on connecting with the roots of the Indian culture. It is a privilege for us to be involved in the Durga Puja celebrations and adorn the Goddess Durga idol with our jewellery. It took us months of devoted work and research for crafting the jewellery pieces. The jewellery is inspired from the divine and pure lotus flower. We have tried to showcase the purity of Lotus flower in our design for the Goddess. It is crafted in 22 carat pure gold with Jaipur Kundan work re-created with Bengali aesthetics. I am sure it will be a delight to watch the idol adorn this beautiful jewellery.”