August 19, 2026 09:03 am (IST)
Follow us:
Ruchi Soya signs Madhuri Dixit as the brand ambassador
Mumbai, Aug 14 (IBNS): FMCG company Ruchi Soya Industries Limited (Ruchi Soya) has signed popular actress Madhuri Dixit as the brand ambassador for its brand 'Mahakosh'.
Ruchi Soya also announced that it would shortly be unveiling a mass media campaign featuring Madhuri, for Mahakosh refined Soyabean oil.
Dinesh Shahra – Founder & MD, Ruchi Soya Industries Limited, said: "Brand Mahakosh stands for natural goodness and health. Madhuri Dixit's persona is a perfect fit for Mahakosh. We are happy to have her as the brand ambassador for Mahakosh range of edible oils."
Speaking about her association with the brand, Madhuri said, “Mahakosh has a tremendous heritage and goodwill across the country and the brand has ambitious plans for the future. It offers consumers an excellent value-for-money proposition. I am extremely excited to partner with Mahakosh. Edible oil is the most essential part in cooking and I am glad to be endorsing one which I truly believe to be healthy, nutritious and cholesterol free.”
Satendra Aggarwal, COO, Ruchi Soya said, "Madhuri seamlessly fits into our new brand positioning for Mahakosh edible oil. She epitomizes the modern cosmopolitan woman who effortlessly over delivers on her many roles – she is a celebrity role model who is a working woman, a caring wife, a loving mother and trendsetter with an incredible blend of style and substance, as well as tradition and modernity. She is also extremely health conscious both for herself and her family.”
Alok Mahajan – Head of Marketing, Popular Division of Ruchi Soya adds, “Mahakosh is one of India’s leading edible oil brands with annualized sales of over Rs. 2,000 crore. We are poised to take this brand to even greater heights with Madhuri as the brand ambassador. Our simple yet effective communication will create a wave of interest in the minds of Indian consumers about Mahakosh.”
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
‘Gen Z killed a lot of unnecessary workplace awkwardness’: Entrepreneur as employee seeks leave for menstrual pain
Mon, Aug 17 2026
Kolkata: Vedic Village Spa Resort, Foundation to Summit sign DEI partnership to promote inclusion
Sat, Aug 08 2026
Hair Shedding After Stress: What Recovery Looks Like
Wed, Aug 05 2026
'My first date cost me Rs. 20,500': Reddit user's story sparks 'dating scam' debate
Sun, Aug 02 2026