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Paper Boat launches 3 new ethnic Indian flavours

| | Dec 17, 2014, at 07:24 am
Kolkata, Dec 16 (IBNS): Paper Boat, an ethnic beverage brand from Hector Beverages, on Tuesday, announced the launch of three new ethnic variants, Sattu, spicy chilled Rasam, and natural, brewed, gluten-free Ice tea, made with the ingredients like Ginger, Lemon and Tulsi.

Speaking at the introduction of new variants, Neeraj Kakkar, Founder - Chief Executive Officer, Hector Beverages Pvt. Ltd., said, “At Paper Boat, we are rooted to introduce the new generation of drink drinking drinkers to great ethnic flavours that have a strong connect with childhood memories." 

"We mapped the traditional beverages across different parts of India and are excited to launch all time classics like Sattu, Rasam and Ice Tea, with an innovative and healthy twist. These beverages are infused with natural ingredients, no preservatives, have low or no sugar content and are rich in proteins, carbohydrates, making them healthier options to consume,” he added.

Paper Boat ‘Ice Tea’ is a blend of Darjeeling tea leaves, brewed with aromatic herbs and flavours like Ginger Lemon and Tulsi.

Another traditional drink is ‘Sattu’, a protein and carbohydrates rich drink, is made with a combination of roasted gram flour and cereals mixed with conventional condiments. 

The brand has introduced a South Indian beverage, ‘Spicy Chilled Rasam’, prepared with the blend of tamarind juice, tomato extract, spices, and has zero sugar.

One can pick-up the new variants from any of the stores in Mumbai, Delhi-NCR, Pune, Hyderabad, Kolkata, Bangalore, Chennai and Lucknow. Priced at INR 30/- for a 250 ml pack, Paper Boat drinks are also available on shoppaperboat.com
 

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