Max Fashion unveils their latest winter collection

Anirban Kundu, Marketing head, East-Central Max, said, "Winter has arrived and we are very excited to launch our newest collection in Kolkata. Everyone wants to look good, so we are here to make you look good in endless ways."

“Our consumers here have been given us an amazing feedback about the latest trends that Max offers for the entire family,” he said.

Dressed in the latest winter collection from Max, Priyanka said, "Winter season is a great time to flaunt your best clothes and enjoy the season, whether it is getting together to party or simply step out for shopping. I love that Max brings the latest trends in a very pocket-friendly price, which anyone can afford."

Max Winter collection includes a variety of clothes inspired by international trends with a palette full of colors from neutrals to vibrant shades.

After the launch, Max announced a contest for aspiring stylists.

”We are launching this platform, called ‘endless way to style up’ for aspiring stylists so that they can gain experience and get an opportunity to showcase their talent,” said Anirban Kundu.

The contestants were asked to create innovative styles.

These styles will be then judged by Max celebrity judges and  the top entries will participate in workshops, and a one-week hands-on training from a Max mentor.

Anupam Chatterjee styled up some models to help the contestants understand what they have to do in the competition.

(Reporting by Shreenita Seal. Image by Avishek Mitra)