Lee Jeans unveils Jacqueline Fernandez as their brand ambassador

An extremely popular personality, especially among the youth as she embodies the energy of today’s generation.

Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body Optix.

Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship.

Creating stories in authentic denim, in all shapes, fits and sizes.

Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs.

And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

During the event, Jacqueline mentioned, “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t!”

“With BODY OPTIX™ denims, Lee Jeans is revolutionizing the way denims have been envisioned, created and worn in the world! The primary objective of the brand has always been to bring to the end consumer, denims that are comfortable, easy to wear, yet add that certain X factor for the wearer and enhance their denim-wearing experience, said, Mr. Sharad Walia – General Manager of Lee India.