Kolkata: Tanishq unveils Poila Boisakh collection Uttama

Bengali actress and Lok Sabha MP Mimi Chakraborty unveiled the unique collection here in presence of Amit Dharap, Regional Business Head-East, Titan Company Limited.

This line of exclusive pieces handpicked by the women of Bengal is a celebration of the multidimensional facets of women that makes the land of Bengal so vibrant and unique.

To celebrate the New Year in a truly new fashion, Tanishq invited the inimitable women of Bengal to infuse their unique spirit into this collection.

For the first time ever, over 50+ regional jewellery designs were opened up for voting and more than 7000 people of Bengal came together to curate Tanishq's Poila Boishakh collection.

To further add to the festive charm of new beginnings, the celebrated actress,  Mimi Chakraborty, will be seen adorning the signature pieces.

Speaking about the launch of the ‘Uttama’ collection, Amit Dharap, Regional Business Head - East, Titan Company Limited said, “Poila Boishakh is all about a new year with renewed positivity and hope. This time, we wanted to bring something new and unique to the women of Bengal. To make this Shubho Noboborsho truly special, the ‘Uttama’ collection is chosen by the women of Bengal, for women of Bengal to infuse their spirit into the collection. Our Bengali Karigars have handcrafted fine gold jewellery in intricate filigree, chillai and stamp work across choor, baala, Sita haar, kaan, shaka, Pola and many more. Each piece of jewellery is a celebration of the multidimensional and distinct personality of the woman of Bengal that makes the land so vibrant, truly Bengali."

Speaking on the festive occasion, Mimi Chakraborty, said, “Poila Boishakh marks the onset of an auspicious new year. What better way to bring in the auspiciousness than to revel in the festivities with Tanishq’s ‘Uttama’ collection that has been curated by all of us!  Each piece has been crafted with love by our very own Bengali Karigars and is a reflection of your choice. The collection will perfectly complement your ethnic and ethno-contemporary attire. I am more than honored to launch Tanishq’s Poila Boishakh collection - Uttama - on this very significant day and here’s wishing everyone golden days to come- Shubho Noboborsho.”