Voltas
Voltas launches its 2022 range of PureAir Inverter AC
Mumbai: Voltas, a manufacturer of cCooling products, and the No. 1 AC brand, from the house of Tata’s, has strengthened its leadership position further in the Cooling Products space, by launching India’s First AC with HEPA Filter technology.
This latest offering, the Voltas’ PureAir 6 Stage Adjustable Inverter AC comes with a unique value proposition of ‘Pure & Flexible Air Conditioning’, powered with HEPA Filter, PM 1.0 Sensor and AQI Indicator (which is an industry first), that helps to purify the indoor air and is also loaded with 6 Stage Adjustable Tonnage Mode, that allows the user to switch within multiple tonnages, depending on the ambient heat or number of people in the room. It provides pure and clean air, along with savings and optimization of running costs.
The latest survey by Voltas indicated that Indian customers' preferences in the home appliance category are evolving, with comfort, convenience, cooling, health, and technology becoming the top priority. According to the research, 77 percent of Indians want their air conditioners to be upgraded with air purification technology, which cleans the indoor air swiftly by destroying pollutants, germs, and pathogens. Our market insights reaffirm that there is a consumer trend of upgrading their home appliances, while they continue in a hybrid mode and rely on technology.
Commenting on the launch of the new range of Air Conditioners, Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “Being the market leader in Air Conditioners, our market insights have revealed that consumers are now looking at upgraded features in their ACs that cater to their health and purification needs. Keeping this insight in mind we have introduced Voltas PureAir Inverter Air conditioners that have a HEPA Filter along with PM1.0 Sensor, AQI Indicator and 6 stage Adjustable Mode, which offers cooling and purification along with savings. We aim to remain a consumer-centric brand by offering them the option of 6 different tonnage options, along with air purification, within one product. Our range of ACs compliments the consumer’s need for energy efficient products.”
The Voltas 2022 AC product range includes over 80+ SKUs, with 45 SKUs in Inverter ACs, 17 in Split ACs, and 12 in Window ACs, besides Cassette and Tower ACs. Within this, Voltas has launched 3 SKUs of PureAir Inverter AC’s.
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