Gap
Reliance Retail to bring Gap products in India; signs long-term franchise pact
Mumbai: Reliance Retail Ltd has inked a long-term franchise agreement with American fashion brand gap Inc to sell its products to India, the company said on Thursday.
The agreement makes Reliance Retail the official retailer for Gap across all channels in India, it said.
It would use a combination of exclusive brand stores, multibrand store expressions, and digital commerce platforms to bring Gap's latest offerings to Indian consumers.
The deal is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing, and driving sourcing efficiencies, the release further noted.
"At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio," Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail, said.
"We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers," Prasad added.
Gap was founded in San Francisco in 1969 and has garnered a reputation across the globe for its fashion offerings for men, women, and kids.
The company is partnering with Reliance Retail as part of its strategy to grow in key international markets, Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap, said.
“Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe while continuing to diversify our business portfolio through our partner-based model," Gernand added.
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