Anomaly
Priyanka Chopra's hair care brand Anomaly makes India debut with Nykaa
Popular Indian actor with global fame Priyanka Chopra's hair care brand Anomaly made its debut in the Indian market joining hands with e-commerce retailer Nykaa.
Anomaly will now be available in both online and offline stores of Nykaa.
Speaking on Anomaly's debut in her country, Priyanka said, "I’m so proud to bring Anomaly haircare to India. What makes our India launch incredibly special is that this brand was born here, from the hair care routines I followed growing up, and now it’s coming home."
"We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandmom during regular oiling, deep cleaning and conditioning routines," she added.
Commenting on the launch, Anchit Nayar, CEO E-commerce Beauty, Nykaa said, "We are proud to partner with Priyanka Chopra Jonas to build her stellar haircare brand Anomaly in India. At Nykaa, we are committed to launching some of the most disruptive global brands that will garner love for their ethos, innovation, and efficacy.
"Anomaly’s philosophy aligns with Nykaa’s brand positioning of ‘Democratizing Beauty for All'. The commonality also extends to the meeting of two power-brands, driven by Women founders, who are changing the way beauty is accessed by consumers."
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