Through this partnership, Ola will make OnePlus 2 phones available for its millions of customers to experience first hand.
This globally first of its kind partnership between OnePlus and Ola signifies innovative ways that brands adopt to engage with customers using newer platforms, the company said in a statement.
Earlier last month, Ola went app-only and this large base of mobile-first customers now get an opportunity to experience the most talked about smartphone of 2015 from the very same app they trust, for all their mobility needs.
OnePlus 2 will be available for an on-demand experience on the Ola app this month in 6 major cities across India including Bangalore, Mumbai, Delhi, Hyderabad, Chennai and Kolkata
In Bangalore and Chennai, this initiative will be available on Aug 17 and Aug in Hyderabad and Mumbai on Aug 21 and 22 and in Kolkata and Delhi on Aug 25 and Aug 26.
OnePlus and Ola will also have unique social media campaigns for customers to win the invites.
Speaking on this partnership, Sudarshan Gangrade, Vice-President –Marketing at Ola said, “This is the first time ever, that an on-demand platform in the country is bringing an exclusive experience for its users, with the new OnePlus 2. Users can request a OnePlus 2 experience at their doorstep within minutes, straight from their Ola app, with the same ease of booking a cab with one touch. We are excited about this partnership and look forward to our users experiencing the OnePlus 2 before anyone else does in the country.”
Vikas Agarwal, General Manager –India, OnePlus said, “At OnePlus, it has been our constant endeavor to innovate our marketing strategy to further enhance the user experience, and this collaboration is another step in that direction. We are excited to have partnered with Ola, known for their excellent personal transportation service, to bring forth the OnePlus 2 experience to users in the most personalized way. We are confident this initiative will resonate well with our fans and give them a chance to experience the dazzling OnePlus 2.”
The 64GB OnePlus 2 will be available for purchase with an invite in India, starting August 11th for Rs. 24,999.
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