LIC
LIC of India introduces MyLIC App. How will it benefit you?
M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, has launched the new LIC’s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC’s Super Sales Saathi) on April 15 in the presence of CEO & MD R. Doraiswamy, Managing Directors Dinesh Pant, Ratnakar Patnaik, R. Chander and senior management of LIC of India at Mumbai.
MyLIC is a next-generation mobile application, built to redefine the experience of how policyholders will manage their life insurance portfolio. Super Sales Saathi App is a next generation mobile application for LIC’s marketing personnel.
These Apps have been designed with a user-first philosophy, bringing together intuitive design, powerful features, and cutting-edge technology to deliver a seamless, intelligent, and personalized 360 degree experience.
LIC of India’s next-generation digital Apps have been designed with a clear focus on transforming customer experience, empowering intermediaries, and modernizing internal operations.
Built with advanced technologies, including AI, the Apps aim to deliver a seamless, secure, and fully integrated digital insurance ecosystem.
MyLIC App – Key Customer-Facing Capabilities
View and manage insurance portfolio at one place
Pay premiums instantly
Track policy Benefits in real time
Avail Paperless Policy Loan
Update Policies, online
Revive Lapsed Policies, online
Explore and Buy policies online – Simple, Fast and Digitally
Fast, Secure & Paperless e-KYC
Super Sales Saathi – Key Marketing-Focused Capabilities
Digital sales tools
Real-time policy status tracking
Automated reminders for follow-ups
Integrated communication with customers
AI-driven nudges for customer value enhancement
Digital sales kits and product explainers for on - the-go presentations
Performance dashboards to help intermediaries monitor targets and achievements
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