Hisense India strengthens retail footprint with Great Eastern Retail's partnership

With this partnership, all Hisense India’s products, including televisions and other home appliances will be available in Great Eastern Retail’s 90+ stores spread across the key markets like West Bengal, Odisha, Andhra Pradesh, Delhi, Haryana, Rajasthan, and Uttar Pradesh, along with its online platform.

Hisense is partnering with key retail chains across India, which is one of the fastest growing consumer electronics markets, as part of its nationwide expansion strategy.

For strengthening its consumer outreach the brand has partnered with Great Eastern Retails for its innovative electronics portfolio and extensive multi-state network.

“India’s current urban population is around 540 million, and it is estimated to exceed 600 million by 2030. In this scenario, the demand for smart home devices and appliances is rising rapidly and is expected to grow even further. With its extensive presence and deep understanding of consumer needs, Great Eastern Retails will prove to be a key partner for us. This partnership will help us meet the growing demand and take advanced technology not only to eastern India but also to other major markets across the country,” said Pankaj Rana, CEO of Hisense India.

Pulkit Baid, Director of Great Eastern Retail, added “Since our inception, Great Eastern Retail has been committed to delivering the latest advancements in consumer electronics to our customers. India’s market is evolving rapidly, with a clear shift toward smart technology and premium experiences. The growing popularity of OTT platforms and immersive home-theater entertainment has driven a sharp rise in demand for big-screen televisions. Partnering with Hisense, a global leader in large-screen innovations and smart devices, allows us to address this demand effectively and deliver advanced, reliable technology solutions to today’s modern households.”