BYJU's announces Lionel Messi as its Global Ambassador
Educational technology company BYJU’S has announced Argentine football star Lionel Messi as its Global Brand Ambassador for its social initiative, Education for All.
5.5 million unheard Indian voices will now find their biggest voice in Lionel Messi: the world’s most iconic sportsperson.
BYJU’S EFA is the not-for-profit, social impact division of BYJU’S which currently serves 5.5 million children all over the country.
This association is in sync with the expanding global footprint of BYJU’S and its commitment to make education accessible, equitable, and affordable for all.
Earlier this year, BYJU'S became the official sponsor of the FIFA World Cup 2022 in Qatar.
The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All.
Expressing confidence that his partnership with BYJU’S Education For All will inspire young learners across the world, Messi said, "I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values.
"High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide."
"I hope to inspire young learners to reach and remain at the top.” Messi also runs his own charitable organization, the Leo Messi Foundation, which was born in 2007 with the idea that children should all have the same opportunities to realise their dreams."
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