Blue Dart announces rebranding its Dart Plus service to ‘Bharat Dart’
Mumbai/UNI: As part of DHL Group’s DHL eCommerce division, Blue Dart Express Limited (BDEL) on Wednesday announced the unveiling of its newly revamped service, formerly known as Dart Plus, as Bharat Dart.
Bharat Dart is poised to redefine express logistics services in Bharat, offering unmatched speed, coverage, and support for businesses of all sizes, the logistics company said in a release.
Blue Dart Express Limited invites all stakeholders and customers to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat.
Blue Dart's decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers.the company said.
Through initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has significantly expanded its serviceable locations, with a special focus on tier II and tier III cities in India. The growth in these cities is closely related to the rise of a new middle class and the culture of consumption.
In FY-23, share of tier II and tier III cities as a percentage of the overall e-commerce market stood at 18.6% and 37.1% respectively, with a forecast to make further inroads in the sector.
Of the initiative, Pablo Ciano, CEO - DHL eCommerce, said “Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of ‘Connecting People, Improving Lives.' We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government's 'Make in India' initiative.”
Balfour Manuel, Managing Director, Blue Dart, said “This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience."
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