Amazon business saw 102 pct YoY increase in customer registrations from Kolkata

Started in 2017, Amazon Business has seen an upward trajectory in tier II cities including Kolkata with a 102% YoY increase in customer registration.

With the vision to empower MSMEs, Amazon Business continues to simplify the procurement process and help MSMEs buy from the seller that best fits their procurement budget.

Amazon Business currently houses India’s largest GST-enabled selection and plans to sustain the momentum by catering to their existing and potential users through its customer backward approach and easing the way of doing businesses further.

In line with these efforts, Amazon Business saw a 102% increase in the number of customer accounts, 26% increase in the orders received and 24% increase in buying customers, ensuring increased customers’ trust in the services.

Since its launch, Amazon Business has focussed to drive digitization for its customers and simplify the procurement process for them. Keeping up with the evolving needs of the customers, it continued to innovate and add features including ‘Bill to Ship to’ allowing customers to claim GST credit on their billing address for their pan-India shipments.

In early 2022, it also launched the Android and iOS optimized mobile app specifically designed to improve the procurement experience of business customers on the go. For the seller partners, Amazon Business also provides an additional opportunity on Amazon.in to scale their B2B business by catering to requirements of lakhs of business customers and grow their revenues. Features such as ‘Request for Quantity Discount’ and discounts on bulk purchase help sellers cater to lakhs of orders from businesses across the country.

“MSMEs have started embracing digital solutions to cater to the evolving needs of consumers. Be it selling products or procuring business supplies, digitization is the way forward. We are humbled by the positive response we have received from our business customers throughout the year. Our growth is a testimony to the fact that our efforts to positively contribute to the MSME sector are in the right direction. This year, we will continue to help our customers and seller partners leverage Amazon Business to save more on their business purchases and increase their profitability.” said Suchit Subhas, Director, Amazon Business.